HYUNDAI KONA ELECTRIC PROJECTION MAPPING

In collaboration with Sweetshop and Alexander Brown, studio Kit Webster was commissioned to projection map Hyundai’s first fully electric car in Australia, the KONA ELECTRIC. We designed the reflections projected on the car, the backgrounds and also provided and operated the multi-projection system on the film set. By distributing the animated objects in 3d space, we achieved parallax, giving the impression of momentum within a stationary car.

Introducing Australia's first 100% electric small SUV - Kona Electric. Say goodbye to the petrol station and hello to the future. With a 100% electric fast-charging and 64 kWh battery, the Kona Electric has a range of up to 449 km, instant acceleration and produces zero emissions.