HYUNDAI KONA ELECTRIC PROJECTION MAPPING

In collaboration with Sweetshop and Alexander Brown, studio Kit Webster was commissioned to projection map Hyundai’s first fully electric car in Australia, the KONA ELECTRIC. We designed the reflections projected on the car, the backgrounds and also provided and operated the multi-projection system on the film set. By distributing the animated objects in 3d space, we achieved parallax, giving the impression of momentum within a stationary car.