HYUNDAI KONA ELECTRIC PROJECTION MAPPING

In collaboration with Sweetshop and Alexander Brown, studio Kit Webster was commissioned to projection map the Hyundai’s first fully electric car, the KONA ELECTRIC. We designed the backgrounds and reflections projected on the car and also provided and operated the multi-projection system on the film set. By laying out the different objects in 3d space, we achieved parallax, giving the impression of momentum with a stationary car.